I have for decades the idea to buy a Rolex, and i own 11 watches now.
Always something in the way that do stop it.
I think i get faster a Girard Perregaux than a Rolex.
I guess many reasons do it for me.
Size, strap, movement, price, looks, complications, heritage, and happy about a non image watch brand. Focussed only on a fine movement that can be seen at the back.
Ok, it is Omega, albeit still under the radar enough to keep it only for watch enthusiasts.